Rebranding project: Caftan designer

Ghita Essakali is a kaftan designer who brings modernity to Moroccan traditional dresses.

She needed an original photoshoot concept that would highlight her modern style.I therefore imagined a storytelling series of images, in the form of a visual dramatic play, divided in 4 acts.

My vision was to create a modern version of classic love triangle plays, to emphasise the dresses' elegance in different dramatic relatable contexts.

Act I: Seduction

Act I: Seduction

Act II: The vicious predator

Act III: Competition calls for games

Act IV : Reconciliation

Act V: The chosen one

Using Format