Borders were closing and I had to come back home, Morocco for which I held a bitter sweet feeling.
I was raised in a cultural bubble, torn between a conservative culture and French post colonial influences. That bubble has its own social conventions, in a reality far from Moroccan raw culture.
As the pandemic had offered me the time to get to know myself better, my perception changed along with it.
I traveled alone in places where I was raised to believe were forbidden to explore as women, acted as a naive tourist to overcome the judgemental biases of an overprotective education.
I got to rediscovered the beautiful details of a welcoming colourful culture, that today, I am happy to fully embrace as a major part of my identity.
That's how I got inspired to launch Zey studios, finally understanding my father's moto "bloom where you're planted".